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Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

SearchCap: The Day In Search, December 3, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using Search to Analyze Brand Recognition GrowthWhat is your company’s brand awareness?  Measuring brand awareness is important for understanding the...

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Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Using Search to Analyze Brand Recognition Growth

What is your company’s brand awareness?  Measuring brand awareness is important for understanding the impact of offline and online marketing strategies.  Because brand awareness is affected by so many different marketing strategies, quantifying brand awareness is not always...

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Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

SearchBiz: The Economy Takes Its Toll On Google & Why Twitter Rejected Facebook’s Overtures

The buzz today comes from the Wall Street Journal article, which you’ve probably already seen, called “Google Gears Down for Tougher Times.” In a related post, Silicon Alley Insider summarizes the piece with more than a hint of schadenfreude. The thrust of the WSJ story is that...

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Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Yahoo Launches Search Assist For Image Search

Yahoo has rolled out the Search Assist feature to Image Search. For example, a search for images on barack obama will return images within the actual Search Assist bar. Here is a screen capture: To generate search assist image results, go to Yahoo Image Search and begin typing. If the query is...more

Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

14 Questions On Google You Might Not Want To Know The Answers To

FaberNovel created a slide show titled, “Everything you always wanted to know about Google…But were afraid to ask.” The questions include: Why won’t Google be touched by the crisis? How is Google going to change the mobile world? Why isn’t YouTube a portal? Why does...

Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Online Holiday Shopping Stats & Most Searched Gifts

Following up a report that online-only retailers experienced an 11% increase in visits for Black Friday 2008 (over 2007), Hitwise released additional numbers for Cyber Monday 2008, traditionally expected to be a better day in terms of online traffic and sales for e-tailers. Cyber Monday 2008... more

Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Ask.com: Top Search Trends of 2008

"Maverick" earns bragging rights as the word of the year; Disney's Tweeny-boppers take over the Top 10 list of celebrity-based searches; shopping for the best deals on travel and entertainment were top of mind in a tightening economy, and queries in the form of a question still reign supreme at......more

Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Google 2008 Year-End Zeitgeist; Fastest Rising Searches

Google’s official list of the most popular search activity for 2008, aka Zeitgeist, has yet to make its debut, but the search giant has been leaking out tasty tidbits of data to get us salivating for even more search data. The fastest-rising search terms of 2008...

Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

AOL 2008 Year in Review: The Hottest Search Trends

The presidential election reigned supreme in the land of America (Online), as politically charged queries ranged across more than 40 categories in AOL's annual lists of top Web, mobile and video searches. Celebrity news, captivating headlines and pop culture continued to captivate the online... more

Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Mobile Search Ranking Factors (Clue - One Normal SEO Factor is Missing)

Posted by willcritchlow

We have been doing some research into how to rank in Google mobile web search. Google is the dominant player in mobile search in the US (source: Nielsen Mobile) - our test site hasn't yet been indexed in the other search engines so I'll have to report back later on...

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Wednesday 03 December 2008 | SEOmoz Daily SEO Blog

Live Search Adds Malware Warnings To Search Results

MSN’s Live Search has announced the addition of malware warnings to their search results pages. In doing so, Live Search joins Google and Yahoo in taking a proactive stance against potentially dangerous sites; Google began adding malware warnings in early 2007. Yahoo added SearchScan alerts...

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Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Search Month: November 2008 Search News, In Review

Search Month is a monthly newsletter that recaps stories covered on Search Engine Land over the past month. It’s also available by feed here. Below, news about Search Engine Land itself, then our 10 most popular stories from November 2008, then a major story for various search topics...

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Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

November 2008: Search Engine Land’s Most Popular Stories

Below are Search Engine Land’s 10 most popular stories from November 2008: 1) Maps Of Fires In Southern California: November 2008 Edition - Fires are burning in Southern California once again. Here’s an update on how to find maps of where the blazes are. 2) Are Our Brains Becoming...

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Wednesday 03 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Proximic (”Don’t Call It A Newsreader”) Moves Into Mobile Search

Contextual content and advertising provider Proximic released an iPhone app, as the first step into a much broader foray into consumer-facing mobile search. The company’s underlying technology is called “pattern proximity matching,” which seeks to better understand pages and...

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Tuesday 02 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

SearchCap: The Day In Search, December 2, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Private: AOL 2008 Year in Review: The Hottest Search TrendsThe presidential election reigned supreme in the land of America (Online), as politically charged.....more

Tuesday 02 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Search Biz: Yahoo Soap Opera Update; Google’s Mobile Plans; Ask.com’s Creepy Commercials & More

The Yahoo-Microsoft-AOL soap opera continues. (You expected otherwise?) At AllThingsD, Kara Swisher was pretty adamant Monday that Yahoo and Microsoft are not in secret talks right now about a new search partnership, and she called the weekend report from The Times (UK) “inaccurate.”...

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Tuesday 02 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

Link Building In A Global Economy

Global link building sounds very glamourous, like something you’d do wearing Chanel and drinking seriously good wine that I wouldn’t know anything about, not being the glamourous sort. However, it’s something that makes you roll up your French-cuffed sleeves and do some major...

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Tuesday 02 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

New Ads Quality videos

Ads Quality is important for you, our advertisers, as it directly affects your ads' position on the page and how much you pay for your ads.


Over the past few months we've made some big changes to improve how we calculate Quality Score and how your Quality Scores are displayed in...

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Tuesday 02 December 2008 | Inside AdWords

Santa Tracker 2008: Google & NORAD Team Up Again

My favorite Christmas activity is tracking Santa’s route around the world. Once again, NORAD and Google are making it easy. The NORAD Tracks Santa 2008 site is now up, and a [...]

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Tuesday 02 December 2008 | Search Engine Land: News About Search Engines & Search Marketing

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