- Google Testing ‘Blended’ Mobile Ads
Yesterday Google Operating System noticed that search ads were showing up between and amongst the organic content in mobile search results. I tried a variety of times this morning to reproduce those results and was unable to.
The ads I saw on Google mobile search results were all at the top or the...
Tuesday 06 January 2009 |
- ASCII Artt: Airplane Lands On Google Trends
A reader tipped us off on seeing ASCII art of an airplane listed in the number two position in Google Trends. It appears someone has managed to trick Google Trends into showing ASCII art of an airplane landing on a runway. Here is a picture:
The “Hotness” level is “Volcanic,” which is hottest le...
Tuesday 06 January 2009 |
- Yahoo Angers Advertisers After Terms & Conditions Update Notification
Last night, Yahoo sent out an email to their search advertisers that they have updated the terms and conditions. I have documented most of the changes this morning, one update to the terms has sparked some anger amongst advertisers and bloggers in the industry. That change is that Yahoo has docu...
Tuesday 06 January 2009 |
- Google Wins “Gu Ge” Lawsuit In China
Google Wins Lawsuit on Name, Trademark of Subsidiary in China from Bloomberg reports Google has won the lawsuit over Google’s trademark on it’s Chinese subsidiary “Gu Ge.”
The Beijing Haidian District Court ruled that Beijing Guge Science and Technology has to pay Google China 100,000 yuan ($14,...
Tuesday 06 January 2009 |
- Google Says, Google Checkout Increases Conversion By 40% & Clicks By 10%
Written on the Google Checkout Merchant page are claims from Google that having Google Checkout on your AdWords ads and as a payment option will lead to higher conversions and a better click through rate. Google specifically writes that conversions will increase by 40% and the click-through-rate...
Tuesday 06 January 2009 |
- Google Finally Brings Picasa To The Mac
Google announced the now have Picasa for Mac available for download. Why now? Well, MacWorld 2009 is currently underway - so that is why they released it this week. What took so long for Google to bring Picasa to the Mac? I am not sure.
Google had a Picasa Web Albums uploader [...]
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Tuesday 06 January 2009 |
- Do Sitemaps Affect Crawlers?
Posted by chenry
Like any other person out there, I fall into habits, good and bad. Recently while working on a client’s website, I created a Sitemap and submitted it to the search engines, like I always do. I started to think if this really helps the site out and what’s the effect when...
Tuesday 06 January 2009 |
- The Big List of 2009 Marketing Predictions
If you’ve been thinking about what’s in store for 2009, join the crowd. The start of a new year always brings out the proverbial crystal ball, but perhaps this year more than most, online marketers are trying to figure out what’s around the corner.
To that end, here’s a big list of articles and b...
Tuesday 06 January 2009 |
- If I Could Change One Thing About the SEO Industry, It Would Be...
Posted by randfish
My personal ending would be - to Improve the Industry's Professionalism. We're a young industry, which means opportunity, excitement and lots of fantastic entrepreneurs and personalities. Conversely, it also means a lot of unprofessional, immature behav...
Monday 05 January 2009 |
- Start the year with learning: Two upcoming webinars
Welcome back! We hope you enjoyed the holidays. To start 2009 off right, we'd like to offer you two webinars: Shaping the Heart of Your Marketing Strategy: Valentine's Day 2009 from the AdWords Retail team and Travel Shopping i...
Monday 05 January 2009 |
- What Could Save The Yellow Pages? 10 Ideas
It’s something of a “perfect storm” for the embattled yellow pages companies right now. Not only has the usage of print yellow pages books declined in recent years, but they’re also facing heavy competition in the online space from each other in addition to other local business directory providers...
Monday 05 January 2009 |
- While Google Book Search Help Or Hurt Libraries And Book Sales?
The NY Times runs a longish article about Google Book Search, its outlook and some fears surrounding its further development. Book Search was freed from legal entanglements when Google settled a class action suit against it. That opened the door for a range of new services and the expanded scannin...
Monday 05 January 2009 |
- Choose Your CMS With Care
The best time to start working on SEO is before you start building your site. It goes back to that old saying: “If you don’t have time to do it right, will you have the time to do it over?” And, of course you don’t have time to do it over. One of [...]
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Monday 05 January 2009 |
- Google’s Mayer On The Future Of Search
In some ways the “future of search” is a tired topic that has already seen hundreds (maybe thousands) of speculative articles. But it’s also a topic of critical importance for search leader Google, whose entire franchise is built upon doing it better than anyone else.
Just as Microsoft didn’t anti...
Monday 05 January 2009 |
- Google & Baidu Fail China’s Pornography Test, May Lead To Penalties
The Associated Press reports China has begun the process to “purify the Internet’s cultural environment and protect the healthy development of minors.” This has resulted in the Chinese government finding that both Google and Baidu have failed to take “efficient” actions to remove content from the...
Monday 05 January 2009 |
- SMX West: Exceptional Value & Price - Register Before Jan. 10…Save $400
Attending Search Marketing Expo - SMX West is a sound investment. Implement what you’ve learned and you’ll see more qualified visitors to your site. Awareness, consideration, lead generation and, most important, sales will increase.
Attending SMX West could be the best investment you make this yea...
Monday 05 January 2009 |
- Beat the Competition by Anticipating Traffic Changes
The holidays are over. Clicks and conversion rates are dropping back to pre-holiday levels. Instead of mourning the loss of the holidays; it’s time to evaluate the success of last year’s campaigns and set new goals for this year.
List your goals and primary metrics
First, list your primary and sec...
Monday 05 January 2009 |
- Google Timeline Experiment Seen In Main Search Results
Google’s “timeline view,” which was previously only available as an opt-in experiment in Google Labs, is now being seen on some queries in the main Google.com search results.
Todd Mintz tipped us to the query ["book of revelation"], which shows the timeline results pictured above at the...
Monday 05 January 2009 |
- Best Practices for Content Optimization
Posted by randfish
Is it possible that in all the years we've been writing at SEOmoz, there's never been a solid walkthrough on the basics of content optimization? Let's fix that up.
First off, by content, I don't mean keyword usage or keyword optimization. I'm talking about how th...
Sunday 04 January 2009 |
- Report: Android OS Coming To Netbooks
Most of the bestselling laptops on Amazon’s computer bestseller list are so-called netbooks, computers which have little memory, are highly compact and more affordable than traditional laptops. Lighter and smaller, they’re largely for mobility and internet use. Their appearance and popularity are...
Friday 02 January 2009 |