- Google SearchWiki 101: An Illustrated Guide
Google SearchWiki — a new feature that allows you to move and comment on search results — has been out for less than a day, and it’s amazing to see how much confusion there is already developing. So below, some clarification on how it works, opportunities search marketers...
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Friday 21 November 2008 |
- SearchCap: The Day In Search, November 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
SEM Pre-Click & Post-Click Double Feature: Conversion Attribution and Q&A with Analytics Guru Eric Peterson In The Trenches is a spotlight of tips,.....
Friday 21 November 2008 |
- SEM Pre-Click & Post-Click Double Feature: Conversion Attribution and Q&A with Analytics Guru Eric Peterson
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: news from the search engines, today’s double feature is Pre-Click: Conversion Attribution 101 and Post-Click Q&A with web analytic...
Friday 21 November 2008 |
- Search In Pictures: Yahoo’s Larry Tesler, Google Subway Ads, Yahoo Parade Float
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Yahoo’s Larry Tesler Goodbye Party:
A Few Google Maps Subway...
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Friday 21 November 2008 |
- Yahoo November Search Update
Yahoo has informed us that they will be rolling out a search update over the weekend. Yahoo said, that you can expect “some changes to our crawling, indexing and ranking algorithms over the next few days and expect the update will be completed soon.” As always, expect the ranking to...
Friday 21 November 2008 |
- 11% of AdWords Clicks are Wasted on Dead Pages
Over the past 60 days I have been keeping track of all of the AdWords ads I have clicked on. As of today I've reached 1,000 clicks. There's a ton of interesting data in my spreadsheet but one thing really jumped out at me - the amount of clicks that advertisers pay for that resulted in me seeing a...
Friday 21 November 2008 |
- A Searcher’s Perspective Of iPhone 2.2 Update
Last night Apple announced a software update to the iPhone. This update was pretty major and there are tons of sites covering all the details of the changes. I thought I just focus on the features specific to searching.
Apple made a change to the browser, featuring the Google search bar more and...
Friday 21 November 2008 |
- Whiteboard Friday - Machine Learning
Posted by great scott!
This week one of our mad geniuses in residence, Ben Hendrickson, steps in front of the camera to discuss something a little different: Machine Learning.
Ben is one of the folks that designed and built the technology behind Linkscape, so he's certainly studied...Friday 21 November 2008 |
- 8 Reasons To Sign Up For SMX West Now
The next Search Marketing Expo - SMX West - takes place February 10-12 at the Santa Clara Convention Center. With the pre-agenda rate expiring the first week of December, we thought we’d put together a list of the reasons you should attend.
Saving $600 enough to convince you? Stop reading and...
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Friday 21 November 2008 |
- Yahoo’s Sean Suchter Switches Sides, To Head Microsoft Search Efforts In Silicon Valley
News came out yesterday on Valleywag about Yahoo vice president Sean Suchter leaving the company and heading to Microsoft. To do what? Sean had told me privately on Tuesday, and I’d been waiting to get an official heads-up to say more. But AllThingsD now has the formal news: to be general...
Friday 21 November 2008 |
- Display ad builder: Wider availability and improvements
We recently <...
Friday 21 November 2008 |
- Search Biz: Yahoo & AOL, Again?; IAB On Ad Revenues; Debating Google’s Evilness & More
Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met “in the past few weeks,” and are discussing a plan where AOL’s advertising business would be given to...
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Thursday 20 November 2008 |
- SearchCap: The Day In Search, November 20, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google SearchWiki Launches, Lets You Build Your Own Search Results Page Google will announce today the launch of SearchWiki, a major addition to its user...
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Thursday 20 November 2008 |
- Google SearchWiki Launches, Lets You Build Your Own Search Results Page
Google will announce today the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also add notes to specific listings. You have to be.....
Thursday 20 November 2008 |
- Google AdWords Testing New User Interface
The Google AdWords blog took the proactive approach and blogged about a beta test they are running on a small group of AdWords users. The beta is a new user interface for the AdWords management console.
The new interface should make it easier and quicker for advertisers to manage their...
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Thursday 20 November 2008 |
- A Small Business Search Marketing Thanksgiving From A-Z
Thanksgiving is almost here, and as the McGee family sits down at a table full of turkey, stuffing, and potatoes next week, we’ll do our regular Thanksgiving tradition: From A-Z, each family member takes a letter and shares something s/he’s thankful for this year.
In that same spirit,...
Thursday 20 November 2008 |
- Beta Testing News: An Updated AdWords Interface
We've just asked a small group of US advertisers to start testing an updated web interface for AdWords. (If you're in the test pool, you'll see an alert when you sign in to your account.)
We're testing changes to the ways that AdWords advertisers see and manage the data in their accounts....
Thursday 20 November 2008 |
- Building SEO Momentum by Using a Consistent Site Structure
Change. It is a part of life, especially on the web. Evolve or die.
But some things need not change to be successful. In some cases change undermines your momentum, particularly in the field of search, where most of the traffic goes to the top couple ranked sites.
One of the biggest problems in th...
Thursday 20 November 2008 |
- Yahoo Wins T-Mobile “Default Search” Business
Yahoo’s oneSearch will be the “default” search engine on T-Mobile’s new Web2Go portal. Yahoo has such a relationship with T-Mobile in Europe already. In the US, Yahoo also provides mobile search to AT&T. Verizon and Google are battling for similar “default”...
Thursday 20 November 2008 |
- Live Search Incentivizes Canadian Searchers With Big Ticket Search
Ars Technica reports Microsoft is now trying a new way to incentivizes searches, this time in Canada. Microsoft launched Big Ticket Search to influence Canadians to search using Live Search. Canadians can win wide range of prizes, ranging from 2009 Mitsubishi Lancer SE to gift certificates.
Ever...
Thursday 20 November 2008 |